Forum:Does anyone have any insight towards any of this? and what were your opinions?

I am slightly confused, the Hobbit films seem to be out everywhere now and most fans have watched them however, howcome there has been more released about characters like Bolg and Tauriel (pictures, action figures, info etc) who didn't make an appearance in the first part whilst there is nothing about characters like Azog who did appear. There are literally no pictures of Azog around except a couple of poor screenshots whilst pictures of Bolg have already been released. There seems to be more information about the made-up orcs in Azog's pack than Azog himself. Does anyone know why this is or have any ideas? Thanks